RM+D infused strategic energy and focus into the Via Seating brand at a time when the company was struggling to find its footing in the contract furniture crowd.

What We Did

Branding/Identity + Tagline/Positioning + Website +Collateral + Internal Launch + Brand Launch + Trade Show Space + Events +Advertising

How We Did It 

RM+D dove deep into discovery and research, including interviews with key leaders and outside stakeholders, which made the case for more than a modest brand refresh. What transpired was a new brand identity and strategic positioning that rallied both internal and external audiences.


The public unveiling at NeoCon provided visitors with an immersive brand experience that garnered attention and established Via Seating as a serious player in the contract furniture market. Now, that’s sweet!