A Lansing, Michigan company focused on the design, development and manufacturing of LED lighting solutions sought a fresh start with new branding to cut through the industry clutter.  

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What We Did

Branding + Tagline/Messaging + Photography + Website + Sales Collateral + Event Graphics

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How We Did It 

The commercial LED lighting market is dominated by multinational brands, so RM+D went to work reinventing Leif to rise above the rest. What ensued was a spot-on rebrand that incorporates LED-diode design elements, which weave throughout creative and copy. The tagline, Light Smartly, sums up Leif—efficient + ecofriendly + locally-made—in just two words. From identity and sales collateral to a new website and event materials, Leif’s energetic new brand shines brighter than the bigwigs.

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