GRAND RAPIDS CHILDREN'S MUSEUM
![GRCM_DINO_Web.jpg](https://static.wixstatic.com/media/f48320_5af731f8e14745349d02747a4e676ad6~mv2.jpg/v1/fill/w_600,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GRCM_DINO_Web.jpg)
![GRCM_DINO_Posters.jpg](https://static.wixstatic.com/media/f48320_ce6cf06f892e4ce8aae09dfafaba9e47~mv2.jpg/v1/crop/x_5,y_0,w_3240,h_1588/fill/w_600,h_294,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GRCM_DINO_Posters.jpg)
Somewhere along the way, the Grand Rapids Children’s Museum (GRCM) lost its brand identity. RM+D was asked to create an integrated marketing campaign, focusing on the important role the museum serves in bringing play to the children in our community.
What We Did
Branding + Advertising + Digital + Print + Outdoor + Annual Report + Donor Case for Support + Event Management + Signage + Website Design + Program Collateral + Social Media
How We Did It
RM+D overhauled all brand elements, starting with messaging that focused on the value of play and GRCM’s institutional role in the West Michigan community. A playful and energetic brand personality added consistency across all touchpoints. New brand standards infused a riot of color into the palette, anchored by RM+D original graphics. The new vibe is consistently sophisticated-meets-fun. Contributed revenue and sponsorship funding have increased, and donors, board members and partners have expressed enthusiastic support for the refreshed point of view.
![GRCM_DINO_Billboard.jpg](https://static.wixstatic.com/media/f48320_da469fb9dbe34647a78b1fb4049cf206~mv2.jpg/v1/fill/w_600,h_418,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GRCM_DINO_Billboard.jpg)
![GRCM_DINO_buildingsign.jpg](https://static.wixstatic.com/media/f48320_8fa8376521d44356b4ec4cea290b175b~mv2.jpg/v1/crop/x_0,y_7,w_2475,h_2917/fill/w_355,h_418,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GRCM_DINO_buildingsign.jpg)
![RMD_GRCM_MakeBelieve.png](https://static.wixstatic.com/media/f48320_a4b24ae576014cfb84025960e5f24478~mv2.png/v1/fill/w_49,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/RMD_GRCM_MakeBelieve.png)
![RMD_GRCM_MakeBelieve Ads.jpg](https://static.wixstatic.com/media/f48320_7c78f450d6eb4b879a3777680a282282~mv2.jpg/v1/crop/x_0,y_0,w_1200,h_296/fill/w_147,h_36,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/RMD_GRCM_MakeBelieve%20Ads.jpg)
![RMD_GRCM_STATEOFPLAY_Program.jpg](https://static.wixstatic.com/media/f48320_ff631968f0da47219712c36604f3a715~mv2.jpg/v1/crop/x_532,y_370,w_2197,h_1529/fill/w_108,h_75,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/RMD_GRCM_STATEOFPLAY_Program.jpg)
![RMD_GRCM_STATEOFPLAY_ThankYou.jpg](https://static.wixstatic.com/media/f48320_779d57e33bc54bc5807247c298f7943a~mv2.jpg/v1/crop/x_575,y_0,w_1980,h_2263/fill/w_91,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/RMD_GRCM_STATEOFPLAY_ThankYou.jpg)
![Networking_GRCM_style_.jpg](https://static.wixstatic.com/media/f48320_98a8d8c002de4073af66b4441a0254bc~mv2.jpg/v1/fill/w_108,h_80,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Networking_GRCM_style_.jpg)
![RMD_GRCM_STATEOFPLAY_Posters.jpg](https://static.wixstatic.com/media/f48320_d26be9c943954792815a527a2abe50f8~mv2.jpg/v1/fill/w_148,h_63,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/RMD_GRCM_STATEOFPLAY_Posters.jpg)