SPECTRUM HEALTH HEALTHIER COMMUNITIES
Healthier Communities offers outreach programs for people whose demographic, economic or
cultural characteristics hinder or prevent access to health care.
What We Did
Audit + Journey Mapping + Marketing Plan + Messaging + Program Development + Translation + Logo + Collateral
How We Did It
Role playing and journey mapping helped guide RM+D’s audit, where we determined what pieces should be refreshed, retired or entirely recreated. While establishing updated messaging and design, we addressed target audiences with appropriate language, in both English and Spanish. The launch of each redesigned program has increased enthusiasm and consumer awareness.