STR!VE POWERED BY SPECTRUM HEALTH
New business model for health and well-being requests quick (and deep strategic) thinking before opening its doors to the public.
What We Did
Naming + Strategy + Branding + Logo + Interior Design +Print Collateral + Program Launch + Grassroots Marketing + Video + Animation + Social Media + Digital Advertising + Web Design + Event Management + Sales Support + Partner Program + B2B Advertising + Consumer Advertising + Media Buys + Email Marketing
How We Did It
With a short go-to-market timeline, the health system initially tapped us for a name. The request immediately turned to brand strategy at every touch point—from online presence and member sign up, to consumer- and employer-facing communications. Preparing for opening was phase one. We’re now deeply ingrained in ongoing programming and engagement through content strategies and development of a digital platform. We strive to be a true partner, and with this multi-faceted account we go well beyond traditional marketing.