New festival seriously needed some community buzz and left smiles throughout West Michigan. 

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What We Did

Strategy + Branding + Grassroots Marketing + Video + Social Media + Advertising

 

How We Did It

RM+D developed the now-iconic LaughFest “smile” with a simple design that generated curiosity, suggested humor and got everyone talking. We also generated a pre-launch teaser campaign from the ground up using yard signs, stickers, signs, t-shirts, social media and PR. The result was broad community interest, significant PR and ultimately, a very successful festival that still brings laughs and awareness to West Michigan.

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