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LAUGHFEST (GILDA'S CLUB GRAND RAPIDS)
![Laughfest Logo](https://static.wixstatic.com/media/f48320_0c7941ebcf094d06a5811e293796ceed~mv2.jpg/v1/fill/w_600,h_432,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f48320_0c7941ebcf094d06a5811e293796ceed~mv2.jpg)
New festival seriously needed some community buzz and left smiles throughout West Michigan.
What We Did
Strategy + Branding + Grassroots Marketing + Video + Social Media + Advertising
How We Did It
RM+D developed the now-iconic LaughFest “smile” with a simple design that generated curiosity, suggested humor and got everyone talking. We also generated a pre-launch teaser campaign from the ground up using yard signs, stickers, signs, t-shirts, social media and PR. The result was broad community interest, significant PR and ultimately, a very successful festival that still brings laughs and awareness to West Michigan.
![Laughfest Funderwear Run](https://static.wixstatic.com/media/f48320_d362c45d78a04e4d8e0bfa9bb0611575~mv2_d_3000_2214_s_2.jpg/v1/fill/w_600,h_443,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/f48320_d362c45d78a04e4d8e0bfa9bb0611575~mv2_d_3000_2214_s_2.jpg)
![Screen Shot 2018-12-15 at 12.32.23 AM.pn](https://static.wixstatic.com/media/f48320_3640ce6909c240fc8c9410ff1670ea4a~mv2.png/v1/fill/w_61,h_19,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202018-12-15%20at%2012_32_23%20AM_pn.png)
![Screen Shot 2018-12-15 at 12.33.47 AM.pn](https://static.wixstatic.com/media/f48320_00f18d15a8844de3bb2da9a2619083ff~mv2_d_1846_1372_s_2.png/v1/fill/w_61,h_46,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202018-12-15%20at%2012_33_47%20AM_pn.png)
![LF_GorillaFunny.jpg](https://static.wixstatic.com/media/f48320_209228e452b24888ae260c817529b84f~mv2_d_4288_2848_s_4_2.jpg/v1/fill/w_109,h_73,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/LF_GorillaFunny.jpg)
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