LAUGHFEST (GILDA'S CLUB GRAND RAPIDS)
New festival seriously needed some community buzz and left smiles throughout West Michigan.
What We Did
Strategy + Branding + Grassroots Marketing + Video + Social Media + Advertising
How We Did It
RM+D developed the now-iconic LaughFest “smile” with a simple design that generated curiosity, suggested humor and got everyone talking. We also generated a pre-launch teaser campaign from the ground up using yard signs, stickers, signs, t-shirts, social media and PR. The result was broad community interest, significant PR and ultimately, a very successful festival that still brings laughs and awareness to West Michigan.