Startup with proprietary LED indoor grow lighting technology sought a name, brand and positioning to reflect their homegrown values and garner attention in a crowded commercial market.
What We Did
Naming + Branding + Tagline/Messaging + Website + Event Graphics + Package Design
How We Did It
RM+D’s charge was to capture the “farmer’s spirit” and bridge the gap between traditional farming and the high-tech frontier of indoor growing. Urbarn (urban + barn) hit the mark as the new name as did the tagline “Tools to Grow With”. The bold eye-catching logo and brand personality represent both old and new, paying homage to farmers. Packaging, web design and event graphics are ramping up as RM+D continues to partner closely with the client toward Urbarn’s upcoming launch.