Consumer brand looks to reposition common goods with do-good mission.
What We Did
Branding + Logo + Web Design + Product Development + Campaign Development + Social Media
How We Did It
The founder chose 85 miles (distance in Michigan to any Great Lake) as the name of the company and sourced quality lifestyle products to tout it, while donating a percentage of profits to protect them. Docked with stagnate sales, we repositioned the line, starting with Nauti and Classic collections, and tied in education with action for consumers and brand ambassadors so our target audience of lake lovers can proactively pay it forward.