THE INCLUSION AND EQUITY INSTITUTE
AT GRAND VALLEY STATE UNIVERSITY
RM+D was engaged to develop a brand identity for the new GVSU Institute to further the diversity, inclusion and equity goals of people, organizations and communities locally, regionally and nationally.
What We Did
Messaging/Tagline + Branding/Design + Launch Collateral + Web Strategy/Copy/Assets + Style Guide
How We Did It
Working within a one-month timeline, RM+D presented three brand concepts and worked closely with the client to finalize the chosen brand direction—delivering an array of eye-catching launch designs that complement the larger GVSU educational umbrella. What ensued was a collaborative partnership that resulted in a brilliant and powerful brand identity where electric bursts of color weave throughout, delivering the essence of the tagline “Igniting Action.”