RM+D was engaged to develop a brand identity for the new GVSU Institute to further the diversity, inclusion and equity goals of people, organizations and communities locally, regionally and nationally.

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What We Did

Messaging/Tagline + Branding/Design + Launch Collateral + Web Strategy/Copy/Assets + Style Guide

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How We Did It 

Working within a one-month timeline, RM+D presented three brand concepts and worked closely with the client to finalize the chosen brand direction—delivering an array of eye-catching launch designs that complement the larger GVSU educational umbrella. What ensued was a collaborative partnership that resulted in a brilliant and powerful brand identity where electric bursts of color weave throughout, delivering the essence of the tagline “Igniting Action.”

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