Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
We partnered with MI CARES to develop a program that helps physicians obtain addiction medicine certification while introducing social workers, prescribers, and medical students to the field. Committed to reducing stigma around substance use disorder, MI CARES emphasizes education as a key tool in fighting the addiction crisis.
Through a strong brand identity and a learning management website, we’ve enabled 1,000+ participants to enroll and 190+ specialists to achieve certification, bridging the gap in this critical field.
What We Did
- Advertising
- Branding
- Copywriting
- Events
- Learning Management System
- Messaging
- Print Collateral
- Public Relations
- Sales Tools
- Signage
- Trade Shows
- Website
