Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
Grand Rapids Community Media Center needed a brand refresh to modernize its visual identity and expand into digital platforms. The ask? Create a cohesive family of five logos that complement each other while maintaining strong individual identities. To reflect the community’s culture of inclusivity, stakeholders were actively engaged in the process, and ADA-compliant colors were incorporated for accessibility.
What We Did
- Branding
- Brand Guide
- Logos
