Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
Since 1997, the Grand Rapids Children’s Museum has been a downtown destination for families with young children. As the brand matured, the board of directors looked to infuse more energy and excitement into marketing efforts to increase attendance, memberships and donor support. We focused strategy on the value of play, and played out campaigns featuring our design team’s original, vibrant illustrations. To sustain momentum, we also helped develop a case-for-support to inspire donors. Sponsorship funding and revenue have steadily increased, drawing in donors and delighting guests.
What We Did
- Advertising
- Branding
- Content Marketing
- Copywriting
- Digital Campaigns
- Messaging
- Print Collateral
- Sales Tools
- Signage
- Trade Shows
- Website
