Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
The Community Foundation of the Holland/Zeeland Area (CFHZ) helps generous donors pool resources to invest in local charitable causes they care about. We partnered with CFHZ to create a refreshed, modern brand identify that would resonate with both current and future donors and reflect the diversity, energy, and natural beauty of the region. After conducting a discovery session with key stakeholders, we developed and refined a new logo and comprehensive brand guide that rolled out successfully in January 2026.
What We Did
- Stakeholder Surveys
- Logo Concepting
- Logo Suite
- Brand Guidelines
- Stationery
- Templates
- Implementaion Plan
