Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
Bright Sky Bake House™ was born when a food scientist and an industry innovator teamed up to transform the norm—creating a gluten-free bread that’s nutritious, soft, fresh, and free from common allergens. With an expedited timeline, we helped our client rise above the competition, crafting a distinctive brand identity from scratch. The bright blue packaging reflects the brand’s promise: the sky’s the limit for better-tasting gluten-free bread. Today, Bright Sky Bake House breads are available online, at select retailers, and at foodservice and restaurant venues nationwide.
What We Did
- Advertising
- Branding
- Consulting
- Content Marketing
- Copywriting
- Design
- Ecommerce
- Events
- Naming
- Newsletters
- Packaging
- Print Collateral
- Point of Sale
- Retailer Programs
- Sales Tools
- Signage
- Social Media
- Trade Shows
- Website
