Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
In 2021, two of Michigan’s leading healthcare systems, Beaumont Health and Spectrum Health, united to form Corewell Health. Recognizing the significance of this integration, Corewell Health partnered with Reagan Marketing + Design to navigate the complexities of change management and internal communications. Working closely with senior leadership, Reagan Marketing + Design played a crucial role in shaping the communications strategy throughout the transition, ensuring a smooth and informed process for all stakeholders. While the specifics of our work remain confidential, the assets created during this period, including the interim branding while the new name was being finalized, demonstrate our ability to support large-scale organizational change.
What We Did
- Communications Planning
- Strategic Planning
- Message Development
- Change Management
- Interim Brand Development
- Printed Assets
- Signage
