Overview
Our entrepreneurial client had a bread alternative and a vision to break into the competitive Consumer Packaged Goods market. From naming and positioning to branding and campaign development, we’ve been the marketing behind an innovative cloud bread now available at retailers nationwide—including Meijer, Fresh Thyme and Publix—as well as online.
To inspire Amway Independent Business Owners (IBOs) to qualify for, attend, and make the most of Amway North America’s 2025 Achievers event, RM+D developed a complete event brand and visual identity inspired by the spirit of San Diego. The creative drew from California’s enduring optimism, where sunshine, possibility, and ambition have long inspired people to pursue a brighter future. Influenced by the timeless appeal of mid-century California, the identity captured the energy of discovery, celebration, and new opportunity, creating an aspirational brand experience that encouraged high-achieving IBOs while celebrating everything they had accomplished.
What We Did
- Branding
- Copywriting
- Design
- Digital Communications
- Event Swag
- Print Collateral
- Venue Branding
- Wayfinding
